The Challenges of Video Content for Internal Communications and How Skills2Film Can Help

In the digital era, internal communications managers face mounting pressures to engage teams across increasingly hybrid workplaces. Video content has emerged as a vital tool for fostering connections but producing effective and professional video content comes with significant challenges. Jeremy Humphries and his team at Skills2Film offer a unique solution to help businesses overcome these hurdles and create impactful video communications.

Challenges in Creating Effective Video Content

1. Technical Skills Gap
   While many managers recognise the importance of video, they often lack the technical skills to create polished, professional content. Poor sound, lighting, or framing can undermine even the most compelling message, leading to disengagement or miscommunication.
2. Time and Resource Constraints
   Managers often juggle multiple priorities and may not have the luxury of allocating significant time or budget to video production. Balancing quality with quick turnaround times is a persistent challenge.
3. Engagement vs. Professionalism
   Striking the right tone is another obstacle. Videos need to feel authentic to resonate with employees while maintaining a level of professionalism that reflects the organisation’s values.
4. Platform and Format Optimization
   Each communication channel—whether intranets, apps, or emails—has unique technical requirements and audience behaviours. Adapting videos for maximum impact across platforms adds another layer of complexity.
5. Team Buy-In and Participation
   Encouraging employees to participate in creating or appearing in videos can be difficult. Nervousness in front of the camera or resistance to new communication methods can hinder collaboration.

How Jeremy Humphries and Skills2Film Help

Skills2Film bridges the gap between amateur video production and high-end corporate filmmaking, offering tailored training and expert guidance to empower internal communications teams.

1. Practical Training
   Through hands-on workshops, Skills2Film equips managers with essential video content creation skills. Jeremy’s background as a BBC-trained director of photography ensures the training is rooted in industry best practices while remaining accessible for all skill levels.
2. Mobile-First Expertise
   Skills2Film focuses on teaching participants how to use the tools they already have—like smartphones—to create professional-grade videos. This practical approach addresses resource constraints and helps managers produce quality content quickly.
3. Customisation for Internal Needs
   Recognising the nuances of internal communication, Skills2Film tailors its training to align with organisational goals. Whether it’s crafting messages for leadership updates, team highlights, or employee onboarding, Jeremy’s team helps managers hone their storytelling skills.
4. Confidence-Building
   For those hesitant to step in front of the camera, Skills2Film offers guidance on presentation skills, helping managers and employees feel more confident and authentic on screen.
5. Ongoing Support and Resources
   Beyond training, Skills2Film provides access to resources and advice, ensuring managers can adapt to evolving communication needs.

The Value of Video in Internal Communication

Video is no longer a “nice-to-have” but a necessity for connecting with teams effectively. It fosters engagement, drives cultural alignment, and provides clarity in ways static text cannot. However, success requires more than just creating content—it demands storytelling, technical know-how, and adaptability.

Skills2Film not only demystifies the production process but also empowers managers to use video as a strategic tool. By enabling internal communications professionals to craft high-quality content themselves, Jeremy and his team eliminate the need for costly external services while maintaining authenticity and impact.

For more information on how Skills2Film can help you transform your internal communications, visit Skills2Film. Additionally, explore insights into mobile video production on Your Business Magazine to understand the broader implications of effective video content in today’s workplace.