Technology typically underpins all that we do within business. It’s one thing to keep up with the technology, it’s another to understand the industry jargon, acronyms and complexities. But, what does it actually mean for businesses?
Since the announcement of the impending PSTN Switch Off (Openreach’s withdrawal of the copper network that many phones, broadband services and other devices depend on), it’s been a struggle to get the message out there, let alone in a comprehensible way. Unlike the analogue television to digital changeover, the telecoms equivalent has had low level governmental support and inadequate national media coverage, which means businesses are not aware, and are therefore unprepared and at risk of encountering major operational disruptions when the December 2025 expiry date arrives.
We’ve embraced Daisy Communications’ mission of “Keeping Britain Working” as the perfect vehicle to deliver industry-based updates, in a language that all can understand.
Throughout www.keepingbritainworking.co.uk, we’ve recognised the challenges businesses face in staying connected and thriving in the fast-paced world of technology. We also understand the critical role that communications play in keeping business operations running smoothly. We’re dedicated to providing in-depth insights and resources tailored to the needs of small-to-medium-sized businesses, ensuring they can stay ahead in an increasingly digital business environment.
Our goal is to empower SMEs across all sectors with the knowledge they need to navigate the ever-evolving landscape of comms technology in the UK. Ultimately, we want these businesses, the backbone of the UK economy, to make informed decisions that lead to their business’ success.
While we are industry players, the information we’re providing here is impartial and unbiased, encouraging organisations to seek further guidance and support from their existing supplier where possible.
Please visit our website to explore our library of resources; we hope this assists in the understanding of some of the industry’s complex topics so that they are relevant and can be confidently acted upon.
Lizzie Fagg, Head of Marketing, Daisy Communications
marketing@daisycomms.co.uk
