I’m Phil Myerscough, the owner of pjm:digital – an eCommerce focused digital agency. We work with top end specialists to manage our new breed of hybrid digital agency. I’m also an eCommerce Consultant. My background is that I was an eCommmerce Manager for 16+ years – since the turn of the millennium – managing websites and eCommerce businesses for companies such as Richer Sounds, Damart, Vertbaudet, Kaleidoscope and N.Peal. I’ve been described as “a digital gun for hire”… I like to think of myself more as a “digital swiss army knife”.
Since I set up pjm:digital back in 2017, I’m often asked “so what do you do?”. In truth, it’s a question I’m never sure I’ve ever answered in the same way twice. My answer could be a long 10 minute soliloquy which includes part of my career history, lists the “collection of special skills” that I think makes me the digital Liam Neeson, and then mentions some of the clients I’ve helped along the way. Then there’s a simpler, more to the point version which is “I help businesses make more money online”. I like this version best as it often breaks the ice, and perhaps get across my personality better. There are other versions in between of course.
So how can we help you?
There are different flavours of what we do. Part of the business is a digital marketing agency… we build websites for clients and then help them organise, plan, build and action their digital marketing channels. From a consultancy point of view however, this breaks down into two main definitions.
First, I’m sometimes parachuted into businesses to help them run and grow their online business. This involves helping them defining their digital strategy – and I like to do this end to end. For one recent client this included everything from website, digital marketing all the way through to reviewing their packaging and even relocating their warehouse and fulfilment operation.
The other version is to work with businesses looking to develop their eCommerce business or replatform their existing website. Perhaps they’ve outgrown their current website, want to integrate with other software or systems within their business, or just want to review their current website, ongoing costs and their agency suppliers.
Scope, define, design, develop, deliver
When it comes to defining the requirements for your website, this always reverts to a flip chart and post it note exercise. This allows us to really get under the skin of your business as a whole. Your people, your processes, your systems, your current business… and importantly your future business. This is what we’re building together, so this is where we will define how your website can not only support this, but also drive it forward.
Throughout we’ll always refer to your audience, your customer and we’ll also have one eye on the competitors and other affinity businesses they may be shopping with. We then work through all the key front and back end elements your website needs to include to deliver an exceptional experience for your customers, and results for you.
This brief is then used to go out to market and help us to find the best platform and agency to bring the brief to life. I support your project throughout, working alongside your team – remember they still have to run your business as well as deliver this project. Then one of the key experiences I bring to the project is the user testing. This is often overlooked or shortened due to projects running over, however it’s absolutely key and the projects that don’t get this right often spend the immediate period after go live, chasing their tails doing fixes and not actually developing and moving forward.
Let’s Talk Digital
Whether you’re looking to launch your business online, or looking to upgrade and grow your eCommerce business, we have 22 years of experience working for, and supporting some great eCommerce businesses. So drop us a line and let’s talk digital!
